Yum China's Pizza Hut launches affordable "Wow" stores in response to China's economic slowdown.

Yum China, the parent company of Pizza Hut, is responding to China's economic slowdown by launching "Pizza Hut Wow" stores, offering smaller, affordable menu items to attract budget-conscious customers. The stores, which sell items like 29 yuan ($4) pepperoni pizzas, aim to expand to over 200 locations by year-end. Yum China is also experimenting with smaller formats for KFC and increasing KCOFFEE kiosks to meet the demand for affordable coffee.

September 06, 2024
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