50th anniversary of Hello Kitty celebrated with Sanrio Tmall Super Brand Day, featuring 800 products and boosting sales.

Hello Kitty's 50th anniversary was celebrated with a successful Sanrio Tmall Super Brand Day, featuring over 800 products from 30 licensees. The event enhanced Sanrio's brand influence through creative marketing and social media engagement, generating significant sales for popular items. Hello Kitty also made her debut on L'Officiel magazine's cover and participated in a festive party in Chengdu, highlighting immersive experiences for fans.

September 06, 2024
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