Primark launches a "swap shop" initiative during London Fashion Week, offering to exchange up to five pre-loved items for digital tokens in select UK stores.
Primark is launching its first "swap shop" initiative in select UK stores, starting with a pop-up in London on September 13, coinciding with London Fashion Week. Customers can exchange up to five pre-loved clothing items for digital tokens via the Verte app, redeemable for second-hand items. The initiative aims to promote circular fashion and sustainability, with any un-swapped items being donated to local charities. The program has sparked debate on its true sustainability impact.
September 06, 2024
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