BMW Korea outperforms Mercedes-Benz Korea in South Korea's imported vehicle market in 2023, selling 47,390 units.

BMW Korea leads South Korea's imported vehicle market in 2023, selling 47,390 units, compared to Mercedes-Benz Korea's 39,666 units. BMW's diverse vehicle lineup, including EVs, supports its strong sales. In contrast, Mercedes-Benz faces reputational challenges due to a fire incident involving one of its electric vehicles. Analysts expect BMW to maintain its market dominance into 2024, bolstered by plans to expand its EV charging network.

September 06, 2024
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