Seven West Media launches AI Factory with Databricks to enhance 7plus and 7NEWS digital engagement and advertising.

Seven West Media has launched the Seven AI Factory, a team focused on Generative AI and machine learning, in collaboration with Databricks. This initiative aims to improve digital engagement and advertising strategies on its 7plus streaming platform and 7NEWS digital. The team will utilize AI-driven insights to enhance audience understanding and optimize content relevance, building on prior successes in predicting viewer preferences with 94% accuracy.

September 05, 2024
3 Articles