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In Q2 2024, private B2B companies experienced a 17% annual revenue growth, with small ones (under $1M) growing 21%, driven by cybersecurity, according to the Maxio Institute'
The Maxio Institute's "B2B Growth Report" reveals that private B2B companies achieved a 17% annual revenue growth in Q2 2024, surpassing public firms.
Smaller B2Bs (under $1 million in revenue) grew by 21%, driven by sectors like cybersecurity (35% growth).
The report emphasizes that fixed-rate pricing models benefit smaller companies, while usage-based models excel for those over $10 million.
The analysis is based on data from over 2,400 businesses, providing insights into market dynamics.
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En el segundo trimestre de 2024, las empresas privadas de B2B experimentaron un aumento anual del 17% de los ingresos, mientras que las pequeñas (menos de $1M) crecieron un 21%, impulsadas por la ciberseguridad, según el Instituto Maxio.