In Q2 2024, private B2B companies experienced a 17% annual revenue growth, with small ones (under $1M) growing 21%, driven by cybersecurity, according to the Maxio Institute'

The Maxio Institute's "B2B Growth Report" reveals that private B2B companies achieved a 17% annual revenue growth in Q2 2024, surpassing public firms. Smaller B2Bs (under $1 million in revenue) grew by 21%, driven by sectors like cybersecurity (35% growth). The report emphasizes that fixed-rate pricing models benefit smaller companies, while usage-based models excel for those over $10 million. The analysis is based on data from over 2,400 businesses, providing insights into market dynamics.

September 05, 2024
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