80% of New Zealand seafood label sustainability claims are vague, according to a University of Auckland study.

A study from the University of Auckland reveals that many seafood labels in New Zealand lack clear environmental information, with nearly 80% of self-declared sustainability claims being vague. Out of 369 products analyzed, about half did not disclose harvest locations or fishing methods, undermining consumer trust. Researchers advocate for stricter regulations and clearer labeling to help consumers make informed choices and combat potential greenwashing in the industry.

September 04, 2024
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