John Lewis reintroduces "Never Knowingly Undersold" price promise with AI-assisted price matching on September 9.
John Lewis is reintroducing its "Never Knowingly Undersold" price promise on September 9, using AI to match prices from 25 competitors in-store and online. This initiative, which adjusts around 30,000 prices, comes after a two-year hiatus and aims to enhance customer value perception amid leadership changes and recent profitability improvements. The relaunch will be supported by a major advertising campaign, marking a significant shift for the retailer.
September 05, 2024
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