Coca-Cola and PepsiCo sales decline in Muslim-majority countries due to consumer boycotts.

Coca-Cola and PepsiCo are experiencing declining sales in Muslim-majority countries due to consumer boycotts, which view these brands as symbols of America and Israel amid ongoing conflicts. In Egypt, Coke's sales have dropped significantly, while local brands like V7 and Cola Next are gaining market share. Overall, Western beverage brands have seen a 7% sales decline in the Middle East this year, as local alternatives rise in popularity.

September 04, 2024
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