Toyota and Maruti Suzuki launch hybrid vehicle marketing campaign in Uttar Pradesh, India, following tax waivers, alarming competitors.

Toyota and Maruti Suzuki are launching a marketing campaign for their hybrid vehicles in Uttar Pradesh, India, following controversial state tax waivers. This decision has alarmed competitors like Tata Motors and Hyundai, who fear their electric vehicle sales may decline. The waivers could save buyers up to $15,800, leading to a significant increase in hybrid inquiries at Maruti dealerships. Sales teams are encouraging quick purchases before the waivers expire.