U.S. theme parks launch early Halloween celebrations starting in August to boost popularity and recover attendance.

Major U.S. theme parks like Disney, Six Flags, and Universal Studios are launching Halloween celebrations earlier than ever, starting as soon as August. This trend aims to leverage the growing popularity of Halloween and recover from post-pandemic attendance declines. With the industry now valued at $1 billion, parks are introducing themed attractions and experiences, such as Disney's "Mickey's Not So Scary Party," to attract families and young visitors.

September 02, 2024
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