Rihanna becomes first new face of Dior's J'adore perfume in 20 years, starring in a Versailles-set campaign for J'adore L'Or.

Rihanna has been named the new face of Dior's J'adore perfume, marking the first change in over 20 years. The campaign, launched on September 1, 2021, features a short film directed by Steven Klein at the Palace of Versailles, showcasing Rihanna's transformation and embodying the fragrance's essence. This refreshed version, J'adore L'Or, aims to attract a younger audience with its richer floral scent, reflecting Rihanna's influence in fashion and fragrance.

September 01, 2024
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