Pernod Ricard partners with PSG as official champagne and spirits provider for 2024-2028.
Pernod Ricard has entered a four-year partnership with Paris Saint-Germain (PSG), starting in the 2024/25 season, making it the official champagne and spirits provider. This collaboration will encompass PSG's men's and women's football teams, as well as handball, and showcase Pernod Ricard's premium brands. The partnership aims to celebrate unity and achievement in sports, promoting French culture globally.
September 02, 2024
5 Articles