Maruti Suzuki's ARENA channel marks its 7th anniversary with 68% sales, 3,069 dealerships and plans to expand to underserved markets.

Maruti Suzuki's sales channel, ARENA, celebrated its seventh anniversary, achieving significant milestones in the fiscal year 2023-24. With over 3,069 dealerships in 2,596 cities, it accounts for 68% of the company's sales, largely driven by a young customer base. ARENA enhances the car-buying experience through advanced technologies and plans to expand into smaller markets with a new initiative called "Arena Satellites," aiming to reach underserved areas.

September 02, 2024
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