In July, South Korea's online shopping growth slowed to 5.4%, with food, mobile devices, and car accessories leading, as e-coupon sales dropped by 31%.

In July, South Korea's online shopping grew by 5.4% to 19.96 trillion won (about $14.9 billion), marking the slowest increase since January 2017. Key drivers included strong demand for food (up 14.6%), mobile devices, and car accessories, which surged over 40%. However, e-coupon sales dropped by 31% due to payment delays linked to major e-commerce platforms. Mobile shopping accounted for 75.7% of total online sales, increasing by 6.9%.

September 02, 2024
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