5% increase in Australian streaming subscriptions to 52.3 million, led by Netflix and Amazon Prime Video.
Despite economic challenges, Australian streaming subscriptions grew to 52.3 million, a 5% increase in the year ending June 2024, according to Telsyte's study. Netflix leads with 6.2 million subscribers, followed by Amazon Prime Video at 4.8 million. The rise includes 1.5 million users switching to ad-supported plans. While SVOD growth is slowing, platforms like Britbox and social media video services are expanding, with ad-supported subscriptions reaching 2.5 million.
September 02, 2024
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