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flag HDFC Bank temporarily paused its partnership with Apple due to cost-to-income concerns.

flag HDFC Bank has temporarily paused its five-year partnership with Apple due to cost-to-income concerns, which may affect cashback and EMI benefits for credit cardholders purchasing Apple products. flag The decision, announced by Parag Rao, reflects the bank's focus on financial efficiency. flag Meanwhile, Apple has shifted its cashback and EMI offers to American Express, Axis Bank, and ICICI Bank. flag HDFC Bank is also gearing up for increased business during the festive season.

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