HDFC Bank temporarily paused its partnership with Apple due to cost-to-income concerns.

HDFC Bank has temporarily paused its five-year partnership with Apple due to cost-to-income concerns, which may affect cashback and EMI benefits for credit cardholders purchasing Apple products. The decision, announced by Parag Rao, reflects the bank's focus on financial efficiency. Meanwhile, Apple has shifted its cashback and EMI offers to American Express, Axis Bank, and ICICI Bank. HDFC Bank is also gearing up for increased business during the festive season.

September 01, 2024
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