Diageo launches non-alcoholic Guinness on tap trial at The Devonshire pub in Soho, London.
Diageo has launched a trial sale of non-alcoholic Guinness on tap at The Devonshire pub in Soho, London, priced at £6.35 ($8.34) per pint. This follows successful trials last year, and the company plans to expand availability before Christmas. Non-alcoholic Guinness 0.0 has become the UK's best-selling non-alcoholic beer, with its sales doubling since 2021. The drink maintains its original flavor through cold filtration.
September 02, 2024
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