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10-year Michigan University retail deal with Legends replaces bankrupt Heritage Collegiate Apparel.
The University of Michigan has entered a 10-year agreement with Legends to become its official retailer for Michigan-licensed merchandise under the "M Den" brand.
This deal replaces the bankrupt Heritage Collegiate Apparel, which owed the university nearly $9 million.
Legends will manage all sales and distribution, focusing on enhancing the retail experience both online and at athletic facilities.
Financial terms were not disclosed.
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El acuerdo de 10 años de venta minorista de la Universidad de Michigan con Legends reemplaza a la bancarrota de Heritage Collegiate Apparel.