10-year Michigan University retail deal with Legends replaces bankrupt Heritage Collegiate Apparel.

The University of Michigan has entered a 10-year agreement with Legends to become its official retailer for Michigan-licensed merchandise under the "M Den" brand. This deal replaces the bankrupt Heritage Collegiate Apparel, which owed the university nearly $9 million. Legends will manage all sales and distribution, focusing on enhancing the retail experience both online and at athletic facilities. Financial terms were not disclosed.

August 31, 2024
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