2024 Summer Olympics on NBCUniversal had 30M viewers, generated $1.2B ad revenue.

NBCUniversal's revamped strategy for the 2024 Summer Olympics attracted over 30 million viewers across its TV and streaming platforms, generating a record $1.2 billion in advertising revenue. Key elements included comprehensive marketing, early promotion of Olympic trials, and effective use of NBC talent. Executives plan to replicate this successful approach for future live sports events, including upcoming Olympic Games and an agreement with the NBA, enhancing NBC's streaming service, Peacock.

September 01, 2024
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