67% of Londoners desire to interact with strangers but face cultural barriers; Beavertown Brewery launches "Is This Seat Taken?" campaign with blue stools in London pubs to encourage conversation.

Beavertown Brewery's study reveals that 67% of Londoners wish to engage with strangers but face cultural barriers. In response, they launched the "Is This Seat Taken?" campaign, featuring blue skull-clad stools in four London pubs to encourage patrons to introduce themselves and share a "cheers." Psychologist Katherine Templar Lewis offers tips to facilitate conversations. The campaign aligns with Beavertown's slogan, "For Humans and Other Social Beings," and extends to several UK cities until summer's end.

September 01, 2024
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