67% of Londoners desire to interact with strangers but face cultural barriers; Beavertown Brewery launches "Is This Seat Taken?" campaign with blue stools in London pubs to encourage conversation.

Beavertown Brewery's study reveals that 67% of Londoners wish to engage with strangers but face cultural barriers. In response, they launched the "Is This Seat Taken?" campaign, featuring blue skull-clad stools in four London pubs to encourage patrons to introduce themselves and share a "cheers." Psychologist Katherine Templar Lewis offers tips to facilitate conversations. The campaign aligns with Beavertown's slogan, "For Humans and Other Social Beings," and extends to several UK cities until summer's end.