Climate change drives retailers to diversify product lines for adaptable cold weather gear.

Climate change is reshaping the demand for cold weather gear, leading retailers to adapt to more extreme weather patterns, including heat and flooding. Companies like Kanuk, Canada Goose, Peak Performance, and Nobis are diversifying their product lines to include versatile clothing, footwear, and materials that protect against UV rays and moisture. As the market for heavy winter jackets declines, consumers increasingly seek adaptable apparel suitable for various conditions year-round.

September 01, 2024
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