Affordable bubble tea shops rise in China amid post-pandemic decline in consumer spending.

Affordable bubble tea shops are gaining traction in China, catering to cost-conscious youth amid declining consumer spending post-pandemic. This trend reflects a shift in the market, as young consumers seek lower-priced options in a landscape dominated by traditional bubble tea brands. The rise of budget-friendly alternatives is reshaping the industry, with brands like Mixue expanding rapidly to meet the demand for economical beverages.

September 01, 2024
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