Qatar National Library introduces 'Ramly', a desert fox mascot, to its Children's Library to boost engagement and literacy development.

Qatar National Library (QNL) introduces 'Ramly', a new mascot inspired by Qatar's desert fox, to its Children's Library for early childhood education and literacy development. The friendly, curious character aims to create a welcoming and inclusive environment for young readers, with 300 children aged 4-11 attending its launch event featuring interactive activities. Studies by the American Library Association show mascots can boost children's engagement with libraries, leading QNL to view Ramly as a strategic move to engage children, young adults, and families.

August 30, 2024
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