Louisiana participates in the 2025 Pasadena Rose Parade with a Cajun-themed float, sponsored by its Office of Tourism.
400-Characters Summary: Louisiana will participate in the 2025 Pasadena Rose Parade for the fourth year, featuring a float with a Louisiana alligator adorned with beads, carrying a Cajun dance hall and pots of boiled seafood. The float aligns with the parade's theme, "Best Day Ever." The Louisiana Office of Tourism has sponsored the float annually since 2022, generating over $40 million in earned media coverage.
August 28, 2024
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