Duchess Meghan Markle invests in women-led brands, leveraging her "Meghan Effect" influence.

Meghan Markle, the Duchess of Sussex, spoke about her investments in women-led brand Cesta Collective and her upcoming venture, American Riviera Orchard. Markle plans to leverage her "Meghan Effect" influence to support smaller brands, citing a 2017 Strathberry bag sale, which sold out in 11 minutes after she carried it. The Duchess, now an investor in various female-run companies, believes in using her platform to help up-and-coming brands.