DraftKings acquires Simplebet for in-play betting enhancement and microbetting integration.

DraftKings acquires Simplebet, focusing on enhancing in-play betting with enhanced micromarket pricing and content. The deal, conditional on regulatory approvals, aims to integrate Simplebet's machine learning models into DraftKings' platform, improving live betting experiences and moving at the speed of sports. Microbetting, currently the fastest-growing segment of in-play betting, is expected to reach $20 billion by 2027.

August 28, 2024
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