Hisense partners with Real Madrid for a 3-year regional sponsorship in Spain, Africa, and the Middle East.

Chinese home appliances and consumer electronics company Hisense has announced a three-year regional partnership with Real Madrid, covering Spain, Africa, and the Middle East. As part of the deal, Hisense will become an official sponsor of the football club and launch a limited-edition 100-inch TV with enhanced picture quality and sound for fans. Hisense, ranked No. 2 globally for TV shipments, and Real Madrid, with millions of fans worldwide, aim to deliver unparalleled fan engagement and enrich fans' engagement with the sport and its broader cultural context.

August 28, 2024
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