Hisense partners with Real Madrid for a 3-year regional sponsorship in Spain, Africa, and the Middle East.

Chinese home appliances and consumer electronics company Hisense has announced a three-year regional partnership with Real Madrid, covering Spain, Africa, and the Middle East. As part of the deal, Hisense will become an official sponsor of the football club and launch a limited-edition 100-inch TV with enhanced picture quality and sound for fans. Hisense, ranked No. 2 globally for TV shipments, and Real Madrid, with millions of fans worldwide, aim to deliver unparalleled fan engagement and enrich fans' engagement with the sport and its broader cultural context.

7 months ago
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