Opera Philadelphia adopts a 'pick your price' model, cutting all tickets to $11 for its 2024-2025 season.
Opera Philadelphia adopts a 'pick your price' model, cutting all tickets to $11 for its 2024-2025 season. The strategy, introduced by new general director Anthony Roth Costanzo, aims to democratize opera and widen the company's audience. It replaces the traditional approach of programming popular operas to sell tickets, which Costanzo believes can limit creativity and programming choices.
August 27, 2024
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