Lyft partners with Payfare to enhance Lyft Direct, offering financial tools and rewards for drivers.

Lyft partners with Payfare to enhance Lyft Direct, a mobile banking solution for drivers. Features include a cashback rewards system offering discounts on fuel, EV charging, and dining, as well as a cash flow management system for improved financial health. This partnership aims to empower drivers with banking products, financial tools, and rewards for various life goals.