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Co-branded credit cards in India are projected to grow by 35-40% CAGR by FY28, outpacing traditional credit cards.
Co-branded credit cards (CBCCs) in India are projected to grow by 35-40% CAGR by FY28, outpacing traditional credit cards by two times, according to a report by Redseer Strategy Consultants.
CBCCs accounted for 12-15% of total credit cards in FY24, and this share could exceed 25% by FY28.
Growth is attributed to India's economy, consumer preferences, and personalized financial products.
E-commerce drives CBCC landscape, with cashback offers and loyalty points as key drivers.
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Se prevé que las tarjetas de crédito de marca conjunta en la India crezcan entre un 35 y un 40% en el año fiscal 28, superando las tarjetas de crédito tradicionales.