Co-branded credit cards in India are projected to grow by 35-40% CAGR by FY28, outpacing traditional credit cards.

Co-branded credit cards (CBCCs) in India are projected to grow by 35-40% CAGR by FY28, outpacing traditional credit cards by two times, according to a report by Redseer Strategy Consultants. CBCCs accounted for 12-15% of total credit cards in FY24, and this share could exceed 25% by FY28. Growth is attributed to India's economy, consumer preferences, and personalized financial products. E-commerce drives CBCC landscape, with cashback offers and loyalty points as key drivers.

August 27, 2024
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