Apollo, BlackRock discuss debt financing for Amazon aggregators Branded and Heyday's merger, forming $1B Essor.

Apollo Global Management and BlackRock discuss providing debt financing for Amazon aggregators Branded and Heyday's merger, forming a new company named Essor worth over $1B. Heyday's founder will become Essor's president, while Branded's CEO will run the combined company. The merger comes amid industry challenges, with venture funding drying up and e-commerce demand cooling, leading to significant layoffs and consolidations in the market.