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flag Amazon's AI-powered shopping assistant Rufus launches in India, six months after US debut.

flag Amazon's AI-powered shopping assistant Rufus has launched in India, following a successful US debut six months prior. flag Available for select customers on the Amazon mobile app, Rufus assists with product discovery, shopping queries, product comparisons, and recommendations. flag The rollout comes as Amazon incorporates generative AI features in its services, amidst competition from tech giants such as Microsoft, Google, and Meta.

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