17-year-old basketball star Cooper Flagg signs endorsement deal with New Balance for campaigns and community initiatives.

17-year-old basketball prodigy, Cooper Flagg, signed an endorsement deal with New Balance. Flagg, projected as the first pick in the 2025 NBA Draft, will debut at Duke University on November 4. The partnership includes featuring in campaigns and participating in community initiatives, with Flagg expressing excitement about joining the brand due to its authentic connection to his community and shared values.

August 26, 2024
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