Velocity fintech firm announces Rs 400 crore fund for D2C & e-commerce brands ahead of festive season.

Bengaluru-based fintech firm Velocity announces Rs 400 crore fund to support D2C & e-commerce brands ahead of festive season. The fund aims to help brands scale, optimize inventory & implement effective marketing strategies. Velocity's debt financing targets major e-commerce platforms & quick commerce platforms like Blinkit, Instamart, & Zepto. India is projected to become world's 3rd largest e-commerce market by 2030, reaching $325B and attracting 500M shoppers.

August 26, 2024
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