Suntory Holdings plans to expand US canned cocktail market share, targeting $3B in RTD revenue by 2030.

Japan's Suntory Holdings aims to enhance its US canned cocktail market share, leveraging its expertise in spirits. The company targets global leadership in the growing US canned cocktail market and in the ready-to-drink (RTD) segment by 2030, with potential annual RTD revenue doubling from current levels to about $3 billion. Suntory is currently the No. 2 player in the global RTD market, but trails behind the U.S.-based Mark Anthony Group, which owns White Claw alcoholic seltzers.

August 26, 2024
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