New Zealand's Commerce Commission fined Milkio Foods $420,000 for misleading "100% Pure New Zealand" claims on products with Indian butter.

New Zealand's Commerce Commission fined dairy company Milkio Foods Ltd $420,000 for misleading customers with false "100% Pure New Zealand" claims on products containing imported Indian butter. Milkio pleaded guilty to 15 breaches of the Fair Trading Act for using misleading country-of-origin info and improperly using the FernMark logo. The misrepresentations could harm the New Zealand dairy industry and the global value of its export brand.

August 25, 2024
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