2 million NZ calves killed annually by dairy industry, activists raise awareness on Bobby Calf Awareness Day.
On Bobby Calf Awareness Day, New Zealand activists marked the 2 million calves killed annually by the dairy industry. Held during the peak calving season, the event aimed to raise awareness and drive action to reduce bobby calf suffering. Activists in Taranaki adapted a Fonterra Whareroa factory cow statue, adding a "Dairy Kills" sign and fake blood. The campaign highlighted the environmental impact of the dairy industry and urged consumers to switch to plant-based alternatives.
August 25, 2024
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