In FY24, Reliance Jio had the lowest dealer commission rate (3%) among India's private telecom carriers.

In FY24, Reliance Jio spent the least on dealer commissions and branding among India's three private telecom carriers, with a 3% commission rate compared to Airtel's 4% and Vodafone Idea's 8.4%. Jio's approach includes leveraging Reliance Retail's infrastructure and in-house media properties for cost-saving measures, but industry experts debate whether this strategy is sustainable in India's competitive market. Jio will need to balance cost optimization and investment in crucial areas while pursuing a customer-centric approach.

August 26, 2024
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