2024 Paris Paralympic athletes use humor-driven social media to challenge stereotypes and emphasize abilities alongside disabilities.

Paralympic athletes and teams are adopting assertive, humor-driven social media messaging ahead of the 2024 Paris Paralympic Games. They aim to break the stereotype that only Olympians compete for gold, emphasizing that they are athletes with abilities alongside disabilities. The International Paralympic Committee's "What Really Matters" video series showcases Paralympians' personalities and deemphasizes their disabilities. This new approach highlights the athletes' connections, humor, and achievements to counter traditional media representation of Paralympians as mere participants.

August 25, 2024
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