24% increase in views of green cars corresponds with Charli XCX's "Brat" album trend.

Charli XCX's "Brat" album has popularized a bright, unexpected shade of lime green, known as "Brat" green, which has become a trending color. The theme of the album, exploring themes like womanhood, insecurity, and relationships, has been associated with self-expression and individuality. Businesses and online stores have started selling merchandise and products in the "Brat" green color, with some even creating customized items. The trend has also influenced car sales, with Auto Trader reporting a 24% increase in views of green-colored cars in June compared to the previous year.

August 24, 2024
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