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flag 30A highway in Florida experiences $500M increase in peak summer visitor spending since 2019, aided by pandemic.

flag 30A, a 26-mile Florida highway, is the "Hamptons of Florida," popular for its family-oriented, quiet towns by the Gulf of Mexico. flag Since 2019, vacation rental bookings have increased, with hosts listing at $450-$530 per night, and median home sales boomed from $1.1M in 2019 to $3M in 2024. flag The area, between Destin and Panama City Beach, has seen a $500M increase in visitor spending during the peak summer season in 2023 compared to 2019, aided by the pandemic.

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