56% of new Indian internet users by 2025 predicted to be rural, driven by smartphone growth.

Report by IIMA and IAMAI predicts 56% of new Indian internet users by 2025 will be from rural areas, driven by smartphone growth. Rural internet users expected to increase by 26%, narrowing the digital divide between urban and rural India. The report also highlights a shift in news consumption, with 65% of internet users accessing news through digital platforms, and a rising demand for regional language content. Female participation in tech adoption is also on the rise, with 65% of new internet users projected to be female.

August 23, 2024
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