ASOS partners with Ajio, entering Indian online retail market with 3,000 fashion options.

British fashion brand ASOS has partnered with Indian e-commerce platform Ajio, marking ASOS's entry into the Indian online retail market. Over 3,000 fashion options from ASOS's portfolio are now available on Ajio, catering to young Indian shoppers seeking global fashion trends. The partnership strengthens Ajio's collection of international brands and aligns with the increasing demand for international fashion in India.