87% of US grocery shoppers prefer physical stores for shared meal shopping, with 70% desiring more shared meals; barriers include space, time, and recipes.
Butterball's Togetherness Report reveals that 87% of U.S. grocery shoppers prefer physical stores over online or delivery options for shopping shared meals, and 70% desire more shared meals. Barriers include limited hosting space, time, and recipe ideas. The report suggests grocery retailers can help by offering digital recipe options and recipe bundle kits, while 73% of Gen Z and Millennials spend more on shared meals at home compared to older generations.
August 21, 2024
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