Peloton introduces a $95 one-time activation fee for used hardware purchases.

Peloton introduces a $95 one-time activation fee for new subscribers who purchase used hardware on the secondary market. The fee aims to generate incremental revenue, maintain high-quality service for users, and ensure new members receive the same onboarding experience as those who buy new equipment. This move may increase the price of secondhand Peloton machines and affect the appeal of purchasing used equipment.