India's FMCG, technology, and consumer durables sectors experience double-digit growth in Asia-Pacific, according to NielsenIQ.

India leads the Asia-Pacific region in double-digit growth for FMCG, technology, and consumer durables sectors, according to a report by NielsenIQ. Modern retail has displayed resilience despite inflationary pressures, experiencing double-digit volume growth. Festivals contribute significantly to modern retail, with 20% of FMCG incremental sales and 60% of tech and consumer durables sales driven by deep discounts. The premium-plus price segment accounts for nearly 40% of FMCG sales and 30% of T&D sales.

August 21, 2024
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