Brown-Forman, Jack Daniel's parent company, ends DEI initiatives, similar to Harley-Davidson and John Deere.
Tennessee-based Jack Daniel's whiskey parent company, Brown-Forman, has announced they are ending their DEI (diversity, equity, and inclusion) initiatives, similar to moves by other major American brands such as Harley-Davidson and John Deere. The company will no longer participate in the Human Rights Campaign's Corporate Equality Index, sever ties with executive bonuses linked to DEI goals, and halt "quantitative workforce and supplier diversity ambitions." This decision comes after activist Robby Starbuck, who has been exposing "woke" agendas in major corporations, claimed credit for the announcement.
August 22, 2024
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