Apple's iCloud storage service is the most popular Apple subscription in the US, with nearly two-thirds of users opting for paid storage.

A report by Consumer Intelligence Research Partners (CIRP) found that Apple's iCloud storage service is the most popular Apple subscription service in the US, with nearly two-thirds of users opting for paid iCloud storage. The service has surpassed Apple Music, Apple TV+, and Apple Care in terms of adoption and is the primary source of revenue for Apple's services. The popularity of iCloud storage may be attributed to Apple's annual iPhone updates introducing new features that consume more storage space, pushing users to get more iCloud storage. Apple's service is also the best option for iPhone or Apple users, as it integrates with the software on a deeper level and offers seamless access to data on the cloud.

August 21, 2024
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