Apple increased programmatic advertising share to 51%, with Samsung and Huawei's shares decreasing.

Apple dominates the global mobile market with a 51% share of voice in programmatic advertising, up 6% YoY, as per Pixalate's Q2 2024 report. Samsung's share dropped to 16%, while Huawei's fell to 6.3%. Apple's growing influence highlights the importance of targeting Apple devices for broad audience reach in programmatic advertising.

August 21, 2024
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